When we first talk to Companies about PR, we're often
asked the same question: `Can you get us national publicity?' - It's a fair
question- always met with the same answer `Will national publicity help you achieve
your key business objectives?'
In the fast paced world of Online PR your message can be
pushed far and wide very quickly. This can be a good thing - if your brand/company
is ready for it. However, we always start with a few simple questions:
Who are your existing customers? and Who are your target
customers?
Often we find that for many businesses their existing
customers are located within the immediate local region, and as for the
customers they want to target? - Well of course they want to attract more of
the same.
Often focusing on local publicity can be overlooked or
dismissed in preference of national press, sector specific publications or
online PR. Don't get us wrong we work with all of these channels on a daily basis
so we do understand the value and place they have in many PR strategies - but
we've also helped many businesses to grow simply be starting with a local
publicity campaign: reaffirming their position and raising their profile in
their local marketplace.
A recent stat showed that 49%* of marketers believe
localised marketing is essential to business growth (*Source BIA/Kelsey)
We've built strong working relationships with the local
and regional media. We know what makes a great story and how to drive PR
campaigns that gain you regular and consistent coverage.
Our advice: If you haven't used PR before or if you
haven't yet got your local area all sewn up in terms of market-share then speak
with us. We'll develop an innovative and creative PR campaign that will help
you raise your profile and drive business growth.
For more advice about local PR strategies contact Amy on Amy@Freerpr.com
No comments:
Post a Comment