Lynne Edwards, of Mold, has spent the last 18 months planning and researching her niche business and recently launched with the support of several leading names within the expedition industry.
Lynnes business, A-Venture marketing, specialises in acting as a conduit between corporate sponsors and high profile expedition leaders for some of the worlds most amazing explorations and expeditions.
"I first came up with the idea when I could see the influence Steve Backshall was having on my youngest daughters lifestyle. She was inspired by him and I could see this positive action counteracting the Nature Deficit Disorder that exists with the younger generation. My aim was to highlight the plight of the explorers and then in turn use this to inspire children and to promote and an outdoor lifestyle, so we as a generation can raise healthy, happy children who have a love of the natural world "said Lynne.
" As a busy working Mummy it’s been an adventure just getting the business off the ground! I was studying for my degree in business management whilst working in financial services so at times it felt like an uphill struggle especially juggling a young family, however I now class myself as very fortunate that I can work doing something I love, combining my skill for marketing and negotiation with my passion for adventure".
Lynne has already affiliated herself with some great figures in the industry. "I’ve engaged with some large names in the Expedition/Exploration world such as Ed Stafford (the first person ever to walk the length of the River Amazon from source to Sea) and Jeremy Curl -the youngest Westerner to ever walk the whole of the Sahara desert to Timbuktu unaided and on foot. Working with such credible names makes it a very attractive sponsorship proposition for large corporate names."
Carys Edwards, for Venture Wales, has supported Lynne in launching her business and added “It has been a pleasure to support Lynne on the Welsh Assembly Government’s New Business Growth Programme. With ongoing support in Marketing, Business & Financial Planning, Lynne has made incredible progress in developing her business proposition. She has identified a niche in the adventure and travel sectors and with her drive, enthusiasm and personal believe has won a number of big name supporters. We wish her every success.”
Lynne added "I'm so excited about the future for my business We're working on some great expeditions now such as Jeremy Curls record breaking crossing of the Danakil Desert and James Bowthorpes Race Across America."
Lynne has also recently entered the Barclays one small step competition - support her by viewing her entry online https://www.takeonesmallstep.co.uk/Entry/Detail/2086/4
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