We've been waiting for the day when brands would combine two things we love, fashion and social media, to allow us to be one step ahead of even the most serious fashionistas. So imagine our delight when we discovered that Burberry would be displaying their latest collection on Twitter before it even hit the catwalk at London Fashion Week.
In a fashion industry first, Burberry snapped beautiful models backstage wearing their exquisite garments and uploaded them to Twitter for the whole world to see. It was a bold move but one which undoubtedly paid off with the pictures having been viewed thousands of times and creating a hive of publicity for the luxury label.
But the best thing about this move? Fashion lovers and potential customers who weren't able to make it to London Fashion Week were made to feel just as valued as those attending and as we all know customer satisfaction is the most important thing in business, even more so in the huge world of Fashion.
For Burberry, the 60% of their marketing budget they spend on digital media and advertising is obviously paying off. Has your business developed a digital and social media marketing strategy yet?
No comments:
Post a Comment