Social media can be a brand's best friend if used effectively. Platforms like Twitter, YouTube and Facebook are great for engaging with your customers, getting instant feedback and giving your business a voice. But you can't share content with users if they don't 'like' you.
Unfortunately, in the world of Facebook, there are so many pages devoted to businesses, brands and individual products that you can not rely on your reputation alone to gain 'fans'; people want to feel like you value their time and attention.
Studies have shown that nearly half of UK Facebook users 'like' a company or brand at least once a month but would 'like' more business offerings if they were given incentives such as competitions, exclusive news, free product samples and discount vouchers.
How big is your following on Facebook? Would you offer rewards in exchange for 'likes'?
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