Thursday 6 October 2011

Consumers misled on mobile internet

Mobile phones have become a lot more than just a lifeline for many people. Here at Freer PR we love that we can; manage social media, reply to emails and speak to key contacts all from one small handy device.

A good data package is essential if, like us, you utilise the power of the web on the go. There is so much choice when it comes to picking a new phone or contract that the biggest point of difference becomes the winning factor. This point of difference has gone from how many minutes and messages you're entitled to, to how much data you're allowed to exchange.

With this in mind, we completely understand why the Advertising Standards Agency have chosen to ban three T-mobile adverts highlighting a "Truly Unlimited" package. Unlimited data without any exceptions is an attractive offer when choosing a phone so to find out there is a catch when your bill comes through would be quite disappointing. Consumers shouldn't, under any circumstances, be misled.

Do you use mobile phones for marketing purposes? How essential is mobile internet to your business?

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