Social media has quickly become a huge part of every day life, not only on a personal level but on a business one too. It's a marketer's dream, a free platform to engage directly with existing and potential customers so it is not surprising that social media is widely used within marketing and public relations.
Twitter, Facebook, YouTube, LinkedIn - there's so many to choose from and a good social media strategy will incorporate all of them but it is inevitable that one platform will become the main priority. According to a recent survey, Facebook is the top priority for businesses using social media marketing techniques.
We think that it's wise to take some time out and think about what you want to get from using social media to boost your profile and set out a plan which can be put out accross all networking sites. Different platforms have different users with different priorities and it is important that you use a variety of platforms to get your business' voice heard by as many people possible.
Which social media platform do you rate the most?
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