Monday 31 October 2011

Deals site to be launched by Ticketmaster


Groupon, Living Social, Travel Zoo – these sites are currently taking the UK by storm and now Ticketmaster want a slice of the action too with the launch of ‘Tmdeals’.

We’re a nation of bargain-hunters, as this latest trend highlights, but is this new deals site enough to metaphorically push us over the edge. We love a great offer as much as the next person but it may be possible for us to develop ‘deal fatigue’!

With the current economic climate in the state that it is we all need to save pennies where we can but these ‘deals’ can quite often lead people actually spending a lot more than they would if they hadn’t been made an offer. This is because, when the email lands in your inbox with tempting but unnecessary items for sale it’s easy to get swept up in it all and book something that you normally wouldn’t, just because it’s cheap.

Ticketmaster may be successful in their new deals venture if they target it right and stay focused on a specific type of offer – entertainment. Only time will tell.

Are you a ‘deals’ fan or have you become bored of ‘bargains’?

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