At Freer PR we love a good give-away; from beauty products with our favourite glossy magazines to follower rewards on our most loved blogs. We also know how much value giveaways and competitions can add to a marketing campaign. Coca-Cola have upped the stakes and are giving away something that money can no longer buy; Olympic Tickets.
Yes, that's right, the popular drinks brand are giving their customers an opportunity to win VIP tickets to next year's Olympics as part of an on-pack promotion. Not only are customers in with the chance to win tickets to see the games other perks of being a VIP are accommodation in a luxury hotel with full hospitality and travel allowance.
Just how did the lucky people at Coca-Cola get their hands on the sold out tickets to giveaway? They are sponsoring the London 2012 Games and by giving away such an in-demand prize their sales figures are likely to go through the roof; a very smart move.
Have you tried product giveaways and competitions to promote your brand? Tell us how successful it was.
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