An Introduction to PR

Many people are often confused by the term ‘PR’ (Public Relations) and what it really means. Some businesses disregard spending time and effort in their Public Relations. However, Public Relations is a vital tool for any business, no matter how big or small. In short, PR is the message a business wants to send to its audience. By sending a linear and honest message to its customer base, a business will gain a sound reputation in the public eye.

Customers, suppliers, employees, stakeholders and journalists can have a powerful impact. They all have an opinion about the organisations they come into contact with – whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organisations.

The PRSA (Public Relations Society of America) recently issued an updated definition of what PR is on their Twitter account. Conveniently fitting in a handy 140 character Twitter-friendly message: 

“Public relations is a strategic communication process that builds mutually beneficial relationships between organisations and their public's.”

A Business reputation is everything, it can help make or break a company, with the Internet your reputation (good or bad) can now spread like wild fire if you’re not on top of it.

Having to worry about running your business in today’s climate, never mind keeping an eye on what people are saying about you online, can be challenging and very time consuming.

No matter what your budget your PR must be effective. It’s for that reason companies hire a PR agency to take care of all their marketing needs. This allows the company to concentrate on what they do best, and know their every PR and Marketing need is taken care of by industry professionals.

To find out how PR can work for your business contact Amy at Amy@freerpr.com.