As we draw closer to the years most patriotic event: The
Queen's Diamond Jubilee, our UK brands are jumping on the band wagon and promoting their
products with totally British branding.
They overload our shopping trolleys every week, these
British brands including Heinz, Pimms, Hovis and McVities are embracing the
patriotism towards this celebration of the Queen's Diamond Jubliee.
McVities are promoting the 'Proud to be British' positioning, whilst Heinz are launching limited edition vintage packaging. The
Hovis food company aims to spend £3.5m on TV, press and PR campaigns aimed at
promoting the premium British Farmer Loaf from May to September. Dedicated Marmite have even changed their name to Ma'amite in homage to the Queen's reign.
Consumers have been asked the question today, will the red,
white and blue, 'British' packaging be jumping off the shelves and into your
shopping trolley? We've source the previews of these British brands to find out,
from you, the British public, what you'll be purchasing this summer?
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