In this, the first of a four part blog posting series, we will be taking a look at the importance of having an online presence and how social media can work for your business. We will be finding out what your competition is doing online, and asking the all important question, is your business missing out?
There are many aspects of having an online presence that will benefit your business:
There are many aspects of having an online presence that will benefit your business:
Here at Freer PR we believe that if your company is not online, it may as well not exist. The fact of the matter is, when a business is introduced to someone, their first action is to ‘Google them’. If you have Twitter accounts,RSS feeds, LinkedIn profiles, Facebook pages, Apps and of course an up-to-date-website, you business is instantly of interest to that person. Having an online presence makes your business interesting. For example, a Google search can tell people about your business, who works for you, your business objectives, your business goals, your current news, your product offering and, of course, the services you provide. This gives an audience member a greater understanding about your business.
A Neilson Study recently announced that we spend 68 hours per month online including on social media sites and blogging. That’s 2 hours and 6 minutes every day! If you’re not online, these figures should be motivational enough to realise that having an online presence today is a key aspect of your company.
“The reality is social media is playing more of a part in how people find services than ever before. If you’re not participating in social media networks, you are jeopardising the success of your practice.” says Sara Sims, Director of Business Development for TherapySites.
• Current news: Constantly up-to-date, discussing worldwide or regional news that is of interest to your business, or your audience. Instantly updated, you can comment on the news that is happening, now!
• Interactivity: Social media is not a one way tool. You are able to talk to your client base, ask them questions, answer concerns they have towards your business or thank them for their praise. You are able to offer a dedicated service to them that can only be gained from social media. Social media increases customer engagement and builds brand ambassadors.
• Wider Reach: Your potential online audience is global. There are no limits here, if your product or service can be sold globally, then social media can be a great way to break new worldwide audiences. Link your profile with your e-commerce site and you’re flying.
Being online means your company has no limits; you are able to reach far and wide and build engaging relationships with your target customers.
If you need help promoting your business message online through Social Media or Online PR contact amy@freerpr.com
A Neilson Study recently announced that we spend 68 hours per month online including on social media sites and blogging. That’s 2 hours and 6 minutes every day! If you’re not online, these figures should be motivational enough to realise that having an online presence today is a key aspect of your company.
“The reality is social media is playing more of a part in how people find services than ever before. If you’re not participating in social media networks, you are jeopardising the success of your practice.” says Sara Sims, Director of Business Development for TherapySites.
• Current news: Constantly up-to-date, discussing worldwide or regional news that is of interest to your business, or your audience. Instantly updated, you can comment on the news that is happening, now!
• Interactivity: Social media is not a one way tool. You are able to talk to your client base, ask them questions, answer concerns they have towards your business or thank them for their praise. You are able to offer a dedicated service to them that can only be gained from social media. Social media increases customer engagement and builds brand ambassadors.
• Wider Reach: Your potential online audience is global. There are no limits here, if your product or service can be sold globally, then social media can be a great way to break new worldwide audiences. Link your profile with your e-commerce site and you’re flying.
Being online means your company has no limits; you are able to reach far and wide and build engaging relationships with your target customers.
If you need help promoting your business message online through Social Media or Online PR contact amy@freerpr.com
No comments:
Post a Comment