Is Your Business 'App'y?

At Freer PR we’re always looking for ways to build and promote your business reputation both B2B and B2C. We search for opportunities to maximise exposure, and today we ask the question; Can App’s help raise your business profile?

An App (or Application) is another word for a computer program. But what does an App do? Consider your computer. Chances are, when you purchased it, the machine came preloaded with programs and perhaps some additional applications. It’s a good bet that you have more than those original programs on your computer now. Perhaps you bought other software programs that you wanted or needed and installed them to help you get the most out of your computer.

Now imagine your mobile, an App is a program you can add to your phone. It’s as simple as that.

So can an App really benefit your business profile? Figures show that more and more of us our finding out the importance of the internet and it turn, we don’t want to be without it. Welcome the smart phone (or the internet-in-the-palm-of-your-hand-phone) allowing you to do more, see more and read more, daily!

For businesses across the globe, Apps are being developed as a platform to communicate with consumers in a more direct way, and there’s good reason! Apps have the ability to transform your business to an audience that you may not have approached before. Here are our top reasons for how Apps can benefit your business profile:

• An App, linked with social media sites will give consumers the need to know information direct to the palm of their hand.
• Apps are developed for convenience for the users. Of course, if you have a great app, the word will spread.
• Apps can bring traffic to your store whether than be online or in bricks and mortar.
• Apps are able to sync with other online websites including Twitter, Facebook, LinkedIn and YouTube. So it’s great when offering a discount or special service, or promoting an event.
• The mobile internet market is growing much faster than fixed internet.
• It will differentiate you from your competition.
• You create deeper engagement.
• You can offer you’re branding on your customers phones.
• You drive more loyalty.
• For businesses, having an App for your company will create an innovative, professional and engaging appeal to your brand. In turn, your business will be subjected to a newer audience, and consumer’s figures will increase.

If your company is currently developing an App, it’s important your public relations around this process are strategically planned.

For further information on how to promote your App contact Amy@freerpr.com.